Levis Corporate Social Responsibility - 3679 Words

1.0IntroductionAs recently as a decade ago, many companies viewed business ethics only in terms of compliance with legal standards and adherence to internal rules and regulations. Driven by a range of new challenges and opportunities, the field of business ethics is fast breaking out of that compliance-based silo. Beyond legal compliance and government regulations, consumer, shareholder and stakeholder expectations also compel companies to address ethics effectively. This paper sets out to investigate Levis Strausss Corporate Social Responsibility (CSR) through its citizenship program, management, actions and commitments to determine the task of balancing bottom line concerns with social responsibility. In addition, Levis duty as a†¦show more content†¦2002). There is also more stress on long-term sustainability of business and environment and the distribution of well-being. In the traditional paradigm, most corporate bodies viewed CSR as the extension of a financial input for a humanitarian cause (Francesco and Gold, 1998). However, the contemporary context is more complex: it is part of the Ethical business (Engholm and Rowland, 1996); essential thrust is on social values and business is conducted in consonance with broader social values and the stakeholders long-term interests (Dubrin and Ireland, 1993). 2.3International Framework - UN Global Compact Principles into BusinessIn 1999, amid rising concerns about the effect of globalization, United Nations (UN) Secretary-General Kofi-Annan called on business leaders to join an international and muti-constituent initiative, The Global Compact (GC), in pursuit of a more sustainable and inclusive global economy (BSR, 2003). While CSR was developing as a business trend, there was an absence of an international framework to assist companies with these concepts (Vives, 2000). GC, based on internationally accepted principles, emerged as a roadmap for companies seeking to incorporate a greater level of social responsibility into their operations (BSR, 2003). The 10 principles incorporated in the GC are as follow:(UNGC, 2003)1: Business should support and respect the protection of internationallyShow MoreRelatedA Companys Corporate Social Responsibility1589 Words   |  7 PagesWhen looking at a company’s corporate social responsibility (CSR) and the tie in to consumer confidence, the apparel industry illustrates both the best and the worst cases. Today’s consumers are more aware of how multinational corporations are incorporating or failing to incorporate CSR practices throughout the product lifecycle. 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